Twenty-six-year-old Joie Chu sips her third coffee of the day in a gleaming Manila high-rise, thousands of miles from Silicon Valley. It’s 3 AM local time, but she’s bright-eyed and engaged, leading a strategy meeting with a US startup. “My American colleagues are always surprised when I mention it’s the middle of the night here,” she laughs. “But for me, this is just another day at the office.”
The global talent shortage reached crisis levels in 2025, with Western economies facing a significant worker deficit. Mia represents the new face of modern outsourcing, one who is highly skilled, culturally aligned, and ready to work when the rest of America sleeps. Companies like BruntWork are capitalizing on this advantage.
The outsourcing landscape of 2025 bears little resemblance to the cost-cutting exercises of decades past. Today’s approach is less about saving pennies and more about solving an existential business threat, and that is the inability to find qualified workers domestically at any price.
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