The return of a coronavirus refugee has executives at Fox News updating their resumes.
Rupert Murdoch, the owner of Fox and other media entities, is returning stateside from his pandemic exile in the United Kingdom.
In a truly ironic twist, according to the Daily Mail, Murdoch feels safe to return after getting an initial shot of the “Kungflu” vaccine at a clinic in Henley, followed by the second booster.
All courtesy of the UK’s socialized medicine system.
Fox suits “are said to be fearful a shake-up is on the cards …Multiple insiders told The Daily Beast Fox News CEO Suzanne Scott and President Jay Wallace are both fighting to keep their job.”
This is where the “Parable of the Talents” comes into view.
In Matthew 25:14–30, Jesus tells the story of the rich man who left his home and entrusted his wealth to the servants who stayed behind. When the rich owner returned he judged the performance of the staff based on how much money they made for him in his absence.
Performance reviews for servants who failed to increase his wealth did not go well.
When Murdock left the U.S., Fox News was riding high. “A press release from December reported that, in 2020, Fox News Channel made history by becoming the first network to surpass 3.5 million viewers in primetime for an entire year.”
Upon Murdoch’s return that is no longer the case. Now viewership is down a startling 15% compared to the same time last year, while “[b]y contrast, CNN viewership is up 150% and MSNBC 89%.”
We’re certain the viewership increases at CNN and MSNBC were not powered by angry former Fox News fans. The former Fox viewers have either stopped watching cable news altogether or they have migrated to Newsmax TV or One America News Network (OANN).
In fact, the influx to Newsmax was so great we are proud to say our offerings have beaten Fox’s in some dayparts.
What caused this shift is an interesting question.
The Daily Mail contends it was election night coverage last November, “Sources said Wallace’s job is also rumored to be on the line after the network was first to call Arizona for Joe Biden on election night.” We agree that was a problem, but there appeared to be — at least to us — more than a few Fox newsreaders who appeared to be very smug as the night turned dark for President Trump.
Another reason Fox News execs are uneasy is that Murdoch has already been tinkering with the Fox lineup. “Changes include Bill Hemmer returning to co-anchoring the network’s first two hours of news programming at 9 a.m. and Martha MacCallum moving to the 3 p.m. slot. A new opinion program at 7 p.m. will also replace the news-focused show ‘The Story.'”
As an anonymous Fox minion told The Daily Beast, “I mean Rupert got involved with the shuffling of the lineup so that’s never a good sign for someone in charge. What is the point of having a manager running your business if you have to run the business yourself?”
Spoken like the principal in the parable.
We don’t know for certain what will happen after Murdoch walks through the front door of Fox News and the Daily Mail is just speculating, but it will be interesting to watch.
Michael Reagan, the eldest son of President Reagan, is a Newsmax TV analyst. A syndicated columnist and author, he chairs The Reagan Legacy Foundation. Michael is an in-demand speaker with Premiere speaker’s bureau. Read Michael Reagan’s Reports — More Here.
Michael R. Shannon is a commentator, researcher for the League of American Voters, and an award-winning political and advertising consultant with nationwide and international experience. He is author of “Conservative Christian’s Guidebook for Living in Secular Times (Now with addedhumor!)” Read Michael Shannon’s Reports — More Here.
© Mike Reagan