Billboards popping up near some of New York City’s top pizza spots have stirred hostility among locals and confused tourists, The New York Times reported Wednesday.

In September, a sign standing at the New York-Connecticut border appeared, meeting drivers entering the Nutmeg State with: “Welcome to Connecticut: Home of the Pizza Capital of the United States.”

Initially, what was inevitably the start of a warring campaign was laughed off. But last Friday, Connecticut’s Office of Statewide Marketing & Tourism hunkered down, floating 11 billboards deep into New York City’s home pizza territory.

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