Winning elections is more than simply capturing voter’s minds and hearts through brilliant, effective marketing.

Even though marketing is a salient tactic in all political campaigns, a better predictor in analyzing the ultimate winner is “political intelligence” (PI).

“Political Intelligence” is the art and science of counting a candidate’s votes utilizing all legal means, whether new or old. PI requires an army of campaign lawyers who know the “ins and outs” of state election law that will tilt the national election for the ultimate presidential Electoral College winner.

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