Smucker Moves to Stop Using Artificial Food Coloring

Orrville, Ohio-based J.M. Smucker Co. is taking steps to end the use of food color additives. The company said in a release that it had already stopped using FD&C coloring from many of its products, but this will take the company to the point where all will be eliminated.

Food colors referenced as FD&C are those that are regulated by the Federal Food, Drug, and Cosmetic Act. Smucker said most of its product line is free of the coloring agents, and this last change will remove them from its sugar-free fruit spreads, ice cream toppings, and “certain products from its Hostess brand portfolio.”

To round out the process, the company said it will work with distribution partners to eliminate products with the added colors to be sold to K-12 schools throughout the country by the 2026-2027 school year.

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