WashPost: Has McDonald’s Priced Itself Out of Market?

Recent financial reports suggest that McDonald’s has priced itself out as an affordable fast-food chain, according to The Washington Post.

Sales in the first quarter slumped 3.6%, the biggest decline McDonald’s has seen since 2020, when a pandemic shuttered its locations and other public spaces nationwide.

Industrywide traffic from consumers making $45,000 per year or less was down by double-digit percentages, chief executive Chris Kempczinski said on a conference call with analysts last week, and traffic from middle-income consumers was down nearly as much. Only traffic from those making $100,000 or more annually remained solid.

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