Customer service no longer sits on the sidelines. It now drives business growth. New research shows customers are willing to pay higher prices when they receive excellent service. This direct link between service quality and revenue has pushed companies to seek recognition through programs like the Global Recognition Awards’ Best Customer Experience awards category, which honors organizations delivering outstanding service.

Digital transformation has raised the stakes. A single bad experience can spread fast on social media, damaging a company’s reputation. Positive experiences, on the other hand, build loyalty and long-term success. Companies are putting more resources into customer service and turning to awards like the Global Recognition Awards for acknowledgment.

Trust matters when people have endless options. Recognition from a respected group like Global Recognition Awards tells new customers that a business takes service seriously.

Read more at Newsmax© 2025 Newsmax. All rights reserved.