Bud Light Boycott Hurts Everyone

It’s been said before that marketing is all about satisfying customer needs; it is not about you, it is all about the customers, and finally, sometimes those who are not buyers of the brand are still affected by management missteps — Think Bud Light.

In a recent Harvard Business Review (HBR) article: “Lessons from the Bud Light Boycott, One Year Later,” (March 20, 2024),  the authors (Jura Liaukonyte, Anna Tuchman, and  Xinrong Zhu) offer some advice regarding taking positions that may alienate those who disagree with the controversial issue of the day.

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